CBS All Access Renaming As Paramount+
ViacomCBS has revealed its rebranding plans for CBS All Access, with the service to be renamed Paramount+ in early 2021.
ViacomCBS has been beefing up CBS All Access lately with additional programming from its portfolio of networks, including BET, Comedy Central, MTV and Nickelodeon, with plans to offer a library of 30,000 TV episodes and movies with plenty of classics from the Paramount library.
The company will also beef up their original programs alongside current shows like “The Good Fight” and “Star Trek: Discovery”. Joining them will be the ten-episode “The Offer” which deals with the making of “The Godfather,” the “SpongeBob SquarePants” spin-off “Kamp Koral,” the true crime doco series “The Real Criminal Minds,” a revival of Mara Brock Akil sitcom “The Game,” and “Yellowstone” creator Taylor Sheridan’s new spy drama “Lioness”.
Paramount+ is already being used as a name in Latin America and the Nordics, while Australia’s existing 10 All Access service will be rebranded as Paramount+ as well. Internationally Paramount+ will serve as the home for Showtime series as well, though in the U.S. Showtime will continue to be offered as a separate service.
CEO Bob Bakish said in a statement: “Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
Source: The Live Feed