Consumers Want Control. To Compete, Your Brand Needs to Give It to Them

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Consumers Want Control. To Compete, Your Brand Needs to Give It to Them.

A major shift has happened in the relationship between consumers and brands. Consumers today are more in control of their shopping experience—where they find inspiration, how they shop, who they share data with—than ever before. For brands, balancing inspiration and customer experience with privacy can feel like a tall order.

Brands can foster lasting relationships with consumers by understanding their evolving needs and reaching them where they are, on their terms. For insights into how to get there, watch the video featuring Ty Ahmad-Taylor, VP of Business Product Marketing at Facebook.


For more insights on competing in the new customer experience landscape, check out Facebook IQ’s report “The Evolving Customer Experience.”

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