Inside Companies that Get the Purpose-Profit Balance Right

February 15, 2022

Purpose has become a corporate buzzword over the past decade. Leaders are embracing the idea that companies can’t just do well financially; they also have to do good for society. But how many organizations are really walking the talk? Ranjay Gulati, professor at Harvard Business School, has studied how dozens of purpose-driven companies — from Etsy in the United States to Recruit in Japan — simultaneously pursue profits.  He argues that while we all want a win-win, leaders must also sometimes learn to make thoughtful tradeoffs. Gulati is the author of the book Deep Purpose: The Heart and Soul of High-Performance Companies and the HBR article “The Messy but Essential Pursuit of Purpose.”

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