Netflix May Be Getting Into Gaming

Netflix May Be Getting Into Gaming

by Sue Jones
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Netflix May Be Getting Into Gaming

As part of Netflix’s latest earnings call this week, the streaming giant’s various executives have hinted about a bigger move into gaming as they actively expand licensing and merchandising of their original series and films.

Greg Peters, COO and Chief Product Officer reportedly talked, with a smile, about the billion-dollar video game business and says Netflix is trying to: “figure out all of the different ways that we can increase those points of connection and deepen that fandom and certainly games is a really interesting component of that.”

He goes on to say: “we’ve actually launched games themselves as part of our licensing and merchandising effort and we’re happy with what we’ve seen. There’s no doubt that games are going to be an important form of entertainment and important modality to deepen that fan experience so we’re going to keep going.”

Netflix has dabbled in video gaming with games based on their shows like “Stranger Things”. However, even if they do expand, there’s zero intention of making it a primary source of income: ” I wouldn’t look for any large secondary pool of profits.”

Source: Deadline

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