Local SEO is vital for your business to thrive. Search engine optimization focuses on the ranking of searches and appearing in SERPs in a specific location. To attract traffic to your website, you need to have a focused strategy on how you will use keywords that your clients are likely to use when searching for your services. In this article, we will discuss ways to better your overall local SEO.
How Does SEO Work?
SEO is an organic process that helps search engines understand the relevance and authority of your content. The search engine’s crawl bots will go from site to site, collecting the information about the pages and then place them in an index. An algorithm will analyze the pages in the index, whereby the analysis will consider different factors that determine the order of the pages in the search engine.
The main components of SEO include keyword density, on-page SEO, page titles, meta tags, backlink profiles, and broken link profiles.
Below are ways to build on your local SEO to improve the amount of traffic to your website.
1. Keep Your Domain Name
Don’t change your blog’s domain name from time to time; stick to the name that you started with if at all possible. Many search engines place value on the age of a domain.
Another thing is to ensure the name leads clients to what you are doing. Let the domain name and description include your occupation and location. For instance, if you own a lawsuit loan company in Las Vegas, let your title and description explain that you give lawsuit loans in Las Vegas because that is what potential customers will look for when searching for a service provider.
However, keep in mind that if you need to rebrand, you will have to start from scratch, as SEO is a long process. It is better when you figure out your name before starting up.
2. Focus on Your Entire Website
You will need to ensure that your whole website has applied the SEO strategy. Focus even on the minor details so that you don’t miss out on the first page of a search result. You can use these simple ways to make sure you include keywords in your website;
- Writing keywords in title images
- Having keywords in the titles
- Including your web page in your home and about page
3. Get Reviews from Happy Clients
Getting former customers to write positive reviews of your service on your website will increase your website’s traffic and encourage more local customers to buy from you. After uploading the reviews, you should also take the time to thank reviewers. In case of negative feedback, you should gently address the complaint.
4. Optimize Your Voice Search
In the coming years, voice search will grow tremendously. Therefore, it is essential to optimize for how people ask questions when speaking into devices. You should know that customers tend to use long-tail keywords in voice searches, and that calls for optimizing your SEO to fit the conversational tone of the person speaking.
Also, consider user intent when optimizing to fit the user’s need for a specific piece of information.
5. Use Local Keywords
Your keywords should be relevant to your local customers by ensuring that your content optimization includes local keywords, as well. Create a list of relevant keywords to target and ensure they appear in your site’s URL and meta content.
Local SEO Is More Important Than Ever
With the current rapid development of technology, you cannot run a website without considering a proper SEO strategy. By implementing the five above items, you will help your business build a solid foundation for its marketing strategy.