“Shang-Chi” Set For $90M Holiday Haul
Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings” continues to surpass expectations as the Simu Liu-led film had an even bigger Labor Day holiday weekend debut than expected.
The film is now on track for a $90-92 million domestic opening in its first four days of release following a three-day total of $75.5 million – the film dropping just 2% from Saturday to Sunday.
Demographics wise the film is seeing an 18% turnout of Asian American audiences – around double the 7-9% regular average for a Marvel Studios movie.
In addition, the film has amassed $56.2 million overseas in key markets around the world, mostly in Europe, and that’s with large markets like Australia and parts of Asia mostly out of commission (and no China release date set as yet).