Study: Cinemagoers Want Mandates, Cheap Tickets


Study Cinemagoers Want Mandates Cheap Tickets
Paramount Pictures

Cheaper tickets and vaccine mandates are the things that will get former filmgoers back to cinemas according to a new study commissioned by Quorum, Cultique and Fanthropology.

Surveying more than 2,500 cinemas pre-pandemic moviegoers, they discovered 49% of those polled now no longer go to cinemas.

This reluctance mostly comes down to several factors with 59% saying they don’t feel safe in theaters. Around 33% of people surveyed say customers being required to present proof of COVID-19 vaccination would make them more comfortable about seeing a movie in theaters.

Not everyone is on board with this idea however as around 20% of respondents view such vaccine requirements as an ‘infringement’.

Meanwhile some 70% of avid moviegoers and 66% of infrequent moviegoers indicate they would go more often if moviegoing was less expensive. In addition, 65% complain that buying snacks at cinemas is too expensive.

The news comes in the wake of the Thanksgiving holiday weekend which saw a drop of nearly $100 million from pre-pandemic levels, despite three new wide releases and several small ones opening.

Source: Variety

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