Apple has handed out plenty of millions to produce series like “The Morning Show,” “Ted Lasso,” “See,” “For All Mankind” and “Foundation” among others.
That said, the company’s CEO Tim Cook acknowledges that it isn’t necessarily looking for a financial return on that investment. Speaking during Apple’s quarterly earnings call Thursday, Cook says:
“We don’t make purely financial decisions about the content [on Apple TV Plus]. We try to find great content that has a reason for being.
We love shows like ‘Ted Lasso’ and several of the other shows… that have a reason for existing and may have a good message, and may make people feel better at the end of it. But I don’t feel that we’ve narrowed our universe of things we’re selecting from. There’s plenty to pick from out there, and I think we’re doing a pretty good job of it as we speak.”
In its first two years, Apple TV+ shows and movies have earned 200 award wins and more than 890 nominations, the company going for a quality over quantity approach that seems to be working for them perceptually.
Apple’s whole Services segment including the App Store, iCloud, and Apple TV+ along with other services, pulled in a record $19.5 billion in the year-end quarter.
Source: Variety