What to Look Out for in Cosmetic Packaging – 2018
Cosmetic packaging covers a vast range of products in the beauty and skincare market. If you’re designing a new brand or have an established business model. You may be on the lookout for iconic product lines that could lead the way in a new trend for 2018.
Matching Product Agenda
When starting out with a new product type, it might be wise to pick something that comes as part of a collection. Let’s say you are thinking about a new lipstick line. Your launch goes well and within 12 months you have ‘new’ and ‘repeat’ consumers. You then decide to launch a matching mascara product that fits in with your brand guidelines and existing product. If you chose a lipstick that belongs to a collection line in the first place, this can make it easier for you to pick a mascara that works with your lipstick.
In packaging, this is known as ‘Matching Product Agenda’. This simple technique can save you some serious money in production and manufacturing costs.
Many good cosmetic suppliers will have pre-manufactured collections or ranges to choose from. If you’re starting out in the cosmetic industry, it might be wise to use this technique in the early stages.
A good cosmetic supplier already has a design team who are responsible for creating and building new product lines all the time. It’s a good idea to have confidence with their experience in the industry.
Trending Factors to Consider
For 2018 some innovating ideas have come forward and made it through the manufacturing process. These include:
- Double brush and applicator mascara capsule
- Magnetic lipstick containers
- LED and mirror mascara applicators
- Miniature purse jars for balm and lip enhancers
- Matt foil packaging decoration options
- Compact containers with detachable applicators
These new innovations have been designed around lifestyle. Life is busy and fast, people need products that work and put them in control without any fuss.
Consumers expectations for products has also risen dramatically. Quality is at the top of most lists when consumers are out purchasing. Iconic luxury packaging attracts attention as it portrays style and trend. Cheap; gets lost and unfortunately doesn’t get spoken about.
Cosmetic packaging suppliers create a range to suit budgets. However, try and select something that puts your brand in the spotlight.
When it comes to the final look of a cosmetic product, a few things can help you look professional and established. These include:
- Use a good font or logo which is easy to read
- Solid colours work with cosmetics. Busy colours or designs look confusing on small containers
- Matt colours are trending for 2018
- Black is a classic colour for cosmetics
- You can use hot foil blocking to bring your containers alive
- Will gold and white set the trend for 2018?
A good packaging supplier or manufacturer can give you excellent advice on these essential factors.