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#1. Leveling the playing field with digital marketing
Big business may have the advantage in some arenas in the offline world, like elaborate storefronts, big budget marketing initiatives to attract customers etc. But in the online world, it is not the size that matters, it is the strategy. A well thought through online experience for the customer can beat many elaborate storefronts any day. And none of it costs too much. In fact, the costs will be similar to what big business will have to incur to build a superior online customer experience. The only advantage they will have will be the economy of size.
#2. Measurable results with digital marketing
It allows the marketers to measure results at each step of the way. As a result, they can adjust their approach on the go, as against traditional marketing methods that become too dependent on finances for even the slightest of changes in approach. With digital marketing channels, each conversion can be tracked and lessons incorporated in the consecutive campaigns. Results are real time, so you don’t have to wait for even a day to understand the performance of your campaign.
#3. Engaging the audience in real conversations
Lately, brands have understood the need for meaningful conversation with the consumers. While the costs of doing that in traditional methods will be prohibitive, even for big businesses, it is not so in the digital ecosystem. It lays a lot of emphasis on real conversations with the consumers to make them feel connected with the brands they consume. These conversations not only help the consumers form a positive opinion about the brand, it also helps brand learn from their experience and deliver services that the consumers truly desire.
#4. Non intrusive messaging
Everyone dislikes getting phone calls or promotional mails at inconvenient times. With digital marketing, consumers have the option to refuse to receive promotional material. It is also highly relevant and targeted as they are already searching for products and services to buy in the first place. As a result, the pressure of conversion on the marketing team is much lesser than in traditional marketing channels.
#5. Global reach of every campaign
Every campaign has a global reach, regardless whether it is targeted to a specific area or target audience or not. This helps the brand to build a reputation beyond its geographical reach in a far more effective manner. Needless to say, the costs of doing the same will also be beyond prohibitive in traditional methods.
Final Thoughts
Digital marketing has a lot advantages over traditional marketing & thereby a lot of traditional marketers are moving towards digital by acquiring digital marketing skills through advance digital marketing course.
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