Brands shift marketing strategies amid global crises

Brands shift marketing strategies amid global crises

by Bloomberg Stocks
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As the nation and world grapple with the coronavirus pandemic and an economic crisis, there’s been a shift in what people value most these days. That shift is causing some brands to rethink how they market to consumers. Richard Edelman, CEO of the global communications firm Edelman, joins CBSN’s Lana Zak to discuss how consumer trust is shifting during tumultuous times.

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