No matter whether you’re a large or small business, building a strong web presence is the key to growth in the modern age. Without one, it’s unlikely that potential customers will be able to find your business, as it is estimated that about 97% customers use the internet to find local businesses. But how exactly do you build up your online web presence, if, like many, you’re just getting started? Here are five quick and easy tips.
Build a Beautiful Website
The first step to building any sort of online presence is to have a website, but it can’t just be any old website. It’s important that you look the part, as a poorly designed, hard to navigate website will put off potential customers and make your business seem unprofessional. On the flip side, an aesthetically appealing and easy to navigate site will engage customers, boost your sales and makes your business seem more trustworthy and professional. Achieving this glorious website can come with a bit of a price tag unfortunately, which many small businesses are wary about spending, which is why many opt instead for a service like MonthlyWeb, which allows you to pay for your website monthly making it more convenient than some other services.
Create a Social Media Presence
Once you’ve created a decent website, it’s time to start getting active on social media. Social media gives you a unique opportunity to engage with customers on a more equal level, allowing you to quickly share updates and sales to your followers, and answer any questions quickly and directly. It’s often best to start off using only a few of the most popular platforms, for example: Instagram, Facebook and Twitter. Once you have established a strong presence and following on those platforms, you can think about branching out further.
If you are looking to make your social media as attractive and engaging as possible, it can be worth hiring a graphic designer to create a logo and personalised headers for your brand’s social media accounts. They will be able to create a beautiful design that represents your business and attracts customers.
Increase Your SEO
SEO stands for search engine optimisation, and it is essentially a way to make sure that your site can be found quickly and easily by those looking for it and is seen as more trustworthy by search engines such as Google.
The easiest ways to increase your SEO is to include lots of links and keywords in any content you publish, and to update your content regularly. Make sure that any content you publish is relevant to your business and will attract potential customers to your site. Again, services like MonthlyWeb can help with this.
Purchase Ad Space on Relevant Sites
If you have extra money to spend on marketing, make sure you spend it wisely. Developing a few attractive advertisements and placing them strategically on websites that your target demographic are most likely to visit means that you are much more likely to reach people who are actually interested in your business, and will click on the ad.
By Nina Mosely