Creating a Website for Your Service-Based Business: 8 Great Design Tips & Examples

by Lily White
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In the digital era, the aesthetics and functionality of your website play pivotal roles in attracting customers. Service-based businesses, in particular, require a unique approach to design. While products can often speak for themselves with high-quality images and videos, services often need a bit more finessing to truly shine online. Keep reading as we share some top design tips to help your service-based business website stand out.

Clear Call to Action (CTA)

Your website’s purpose is to guide visitors towards a specific action – whether that’s booking a consultation, requesting a quote, or simply making a call. Keep your CTA clear, concise, and noticeable. Think bold buttons with standout colors that aren’t used anywhere else on the site. Use simple, easy-to-understand text like ‘Learn More’ or ‘Book Now’.

Example: A pet grooming service might have a bright ‘Book Your Pet’s Pamper Day!’ button on the homepage.

Intuitive Navigation

Make it as effortless as possible for visitors to find what they need. Group similar pages under drop-down menus or use clear labels. If a visitor can’t find more information on the service they are looking for in a few seconds, there’s a real risk they will simply leave.

Example: This alcohol delivery website makes it easy to find what you need with clear, compelling image blocks and a prominent search function for quick delivery to your address.

Showcase Reviews and Testimonials

Word of mouth remains one of the most powerful marketing tools, even in a world where digital advertising options seem endless. Because of this, it’s important to display positive testimonials prominently on your website. Wherever you can use widgets that pull reviews directly from third-party sites like Google or Trustpilot. This helps to build trust and showcases the quality of your service to potential clients.

Example: An interior design business might highlight Google reviews from satisfied homeowners, including before-and-after photos.

Engaging Visuals

High-quality visuals aren’t just for e-commerce businesses. Photos of your team in action, the results of your service, or even behind-the-scenes glimpses can all help to create a connection with your audience.

Example: A landscaping company might show a timelapse video of a garden transformation.

Mobile Optimization

With a significant number of users now accessing websites via their mobile devices, ensure that your website looks and functions perfectly regardless of the screen size it’s being viewed on.

Example: A yoga instructor’s site should allow clients to view classes and book sessions seamlessly, whether they are viewing on desktop or mobile.

FAQ Section

Anticipate the questions your clients might have. A comprehensive FAQ section can save both you and your potential client time, while at the same time positioning you as a knowledgeable leader in your field.

Example: A business consultancy firm might have a page dedicated to answering common queries about their process, pricing, and areas of expertise.

Personal Touch with ‘About Us’

An ‘About Us’ page is a key part of any website. Use this page to help people get to know the people behind the service. Share your story, values, and mission. This creates authenticity, which is crucial for building trust.

Example: A family-run bakery might share some interesting personal stories about the people behind the brand, or decades-old traditions and recipes complete with photos from the past.

Integrated Blog or Insights Page

Demonstrate your expertise and keep visitors engaged with regular, relevant content. This not only positions you as an authority in your field but also helps with search engine visibility and rankings.

Example: A financial advisor might offer weekly insights on market trends or investment tips that provide value to readers.

Creating a service-based website that’s both functional and visually appealing is well within reach. By incorporating these design tips and examples, you can set the stage for a site that doesn’t just look great, but also effectively communicates your service offerings.


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