Learning Internet Marketing the Hard Way
Ok, so after reading many articles on internet marketing I decided to take
the plunge and started my own website, and decided that url should be something that by itself would bring the shoppers to the website in droves.
The url chosen was http://www.shopshopshop.org , that was pretty easy compared to what was to come, I remember reading in some ezine that getting the affiliates was the easy part. That may have been true at one time but no more.
I decide to apply to the best names in retailing thinking they would be happy
to have one more site out there peddling their goods, but not so, I started getting rejections from the likes of Dell, Hp and a few other big names.
But in reality that was a blessing in disguise since the big boys pay the lowest commission rate, and are the most stringent and demanding.
So how do you get people to come to your website? first step in the process
was to develop a strategy that would not only get people to shop but to come back.
So we needed some recognizable names to complement those higher paying lesser names, once we had some better known retaila on the site some of the bigger one started to reevaluate the site and decided to approve us.
By the time they came back, we said thanks but no thanks, we do not need you. We decided to allow shoppers to be able to post their online shopping experiences on the site and to create new shopping experience by visiting
the stores available on our site.
I remembered reading that you needed to build links and that ezine were good candidates for link building, here again reality was totally different from what I had read.
Most ezines wanted a link from our site to the heads but nothing coming back
in our direction, and the few that posted links were not accepting any more.
Granted the I have not yet tried all of them but I have tried enough to give up
on the idea.
So what is left for me to do? But to try some old fashion marketing since pay per click is not always the cheapest and must effective way to market a site.
First we have mailing campaign ready to start in the near future, we also be giving those people we come in contact with know that the website is there.
A lot of people know about online shopping but do not avail themselves of the convenience, so I see it as my responsibility to inform them by all the means available to me.
Moving along to the next step in generating visitor to the website who will stay and be loyal to shopshopshop.org, and will tell others about the site and the benefit of shopping there
we decided to offer businesses an incentive to use the website for all theirs
needs, since businesses have to get supplies and other necessary products
on regular basis.
We decided to offer businesses a percentage of the amount they spend back to them. Some people do not agree with this since some of the affiliates do not pay a big percentage.
But even if you break even on some of the lower paying affiliate we hope to make money on the higher paying ones, not to mention the traffic that they will provide.
Also a smaller percentage is better than no percentage at all, and hopefully it
can be made up by the increase in volume that businesses recorded will
And as the businesses instruct their employees to shop at http://www.shopshopsh.org it will begin to get their employees in the habit of shopping at our site. After all we are creature of habits and are sometimes controlled by our habits.
The most common excuse that I get against online shopping is the cost of shipping so I try to display the ads promoting free shipping.
As I continue to learn both by reading and experimenting with the different different strategies I will pass it on to you.
If any of you readers have any suggestions please visit our website: http://www.shopshophop.org and click on email to send them to me. All
suggestions are welcome and appreciated.