Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

by Sue Jones
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Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed.

Earns Pepsico

CBC News confirmed that Loblaws will start restocking Frito-Lay products on Monday after a months-long absence due to a pricing dispute between the companies. (Danny Johnston/The Associated Press)

Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed.

Frito-Lay — the PepsiCo-owned maker of snack brands such as Cheetos, Doritos, Lays, Ruffles and Sunchips — set off an unexpected food fight in February when it abruptly cut off one of Canada’s biggest grocery chains because of its refusal to raise prices.

The company said in February it took the extraordinary step because it is facing “unprecedented pressures from rising costs of items, including ingredients, packaging and transportation.” It was pushing Loblaws to charge customers more for their products in order to recoup those higher costs, Frito-Lay said.

But Loblaws refused to pass on those costs, with the grocery chain saying it is “laser focused” on keeping prices as low as possible.

The Financial Post was first to report of a deal between Loblaws and PepsiCo.

When contacted by CBC News, a Loblaws spokesperson gave no details about any deal but said “we’re happy to once again have a wide assortment in our chip aisle.”

“All along, this was about providing value to our customers,” the spokesperson said in an email to CBC News on Saturday.

The Loblaws spokesperson added that stores were expected to be fully stocked with Frito-Lay products before the upcoming Easter weekend.

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