Medical News
Technology
11 May 2019
How about this outfit?Asia Images/Getty
By Chris BaraniukWhat shoes go with that dress? Or this pair of jeans? Artificial intelligence is now answering those questions automatically for online shoppers in China, thanks to an algorithm developed by web giant Alibaba.
The system recommends entire personalised outfits to users as they browse, mixing ensembles from recently viewed items and other items judged to coordinate well with them. A live trial of the tool has already recommended outfits to more than 5 million users.
The aim is to enhance the experience for customers by encouraging more fashionable shopping behaviour, …
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