The fact is that the importance of commercial printing companies for business can not be overstated for a number of reasons. To begin with printed advertising media is one of the most effective forms of advertising that is available for a business. While this may sound odd, because we are inundated with so many other forms of more sophisticated advertising such as TV, radio and Internet ads.
The fact is, that a printed add such as the type that comes in your news paper or falls out of a magazine, once it is read registers and produces actual results far better then any other type of ad. It is important to bear in mind that the goal of advertising is to produce actual results at the cash register in aa cost effective manner.
This again is where a commercial printing company can benefit a business. While TV radio or news paper ads my play to more people they tend to be far more expensive and even though they are seen or heard by more people they just do not "register" as well as printed advertising media that tnds to hold someones attention far better.
It is important for any business to have an ongoing advertising program and printed media should be a major part of it. While it is easy and cheap to run a small news paper add now and again, the fact is that it is not going to produce the results that you would get from having a custom printed insert ad in the same paper.
The problem with so many types of advertising is that people have become so used to it that their eye or mind tends to simply pass over it. With custom printed media however; they have to look at it and hold it for a certain time frame, even if they are throwing it in the trash. However; in that short time frame it is going to register subliminally which is going to have a certain measurable effect.