In brief: Video-minded social networking service TikTok in a surprise move has announced a partnership with Virtual Dining Concepts (VDC) to bring some of the platform’s most popular food trends to life.
TikTok Kitchen will be a delivery-only brand. The service will operate out of existing restaurants as ghost kitchens, with VDC promising restaurateurs the ability to earn up to $500 or more in profit daily in exchange for use of their equipment and staff to cook for the brand.
The concept may sound strange, but it’s increasing in popularity. VDC, for example, is also behind MrBeast Burger, the online-only food ordering service created by Internet personality Jimmy Donaldson (MrBeast on YouTube) a year ago. The service is currently operating out of more than 1,000 ghost kitchens across North America and Europe.