Video marketing trends 2019: what kind of videos succeed?

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Video marketing trends 2019 are marked by the urgency of the user and mobile as the first device for content consumption. Although the need to bet on video marketing is not new advice, the truth is that there has come a point where the video is more important than ever UniConverter. The meteoric rise that this channel has experienced in recent years is precisely because it is a way to consume content quickly and conveniently, thanks to which the user can maintain a passive attitude, and very suitable for mobile.

More than 500 million hours of video are seen on YouTube every day and it is estimated that by 2021, some 17,000 hours of video content will cross IP networks around the world every second. In addition, it is known that people retain 95% of a message we receive through a video, that the average user spends 88% more time on a website with videos and that 50% of Internet users were looking for videos related to a product or service before searching the store, according to Google data. The high demand for videos has, in turn, encouraged the emergence of software developers to convert m4v to mp4 online, compress mp4 and so on.

Video is one of the best ways to reach potential buyers, it is the most ubiquitous marketing tool, and that is why video marketing is essential today. It is true that it is not a simple or cheap product, and there are still many marketing professionals and advertisers who face the learning of a discipline that is unknown to them, but they will know that it is the best way to connect with the clients.

However, despite the fact that the video remains, unalterable, in the top of the best ways to present content, what has varied over the years are the types of video or formats that are better received by part of the users. Therefore, it is important to go according to the times and take into account the trends of video marketing 2019 to get the most out of each audiovisual production and be able to devise a solid and coherent strategy not only with the brand but with the new times.


Video marketing trends 2019: The types:


Vertical video

If very recently the vertical video squeaked the most painted, the truth is that the user has become accustomed to it, since it is the orientation that, by default, has the screen of the mobile phone. This is the reason why vertical video should be considered one of the trends of video marketing 2019. The impetus that social networks have given to video in the mobile app has had a lot to do and today is not only that the user is not surprised to see a video recorded vertically, but in most cases, preference is perceived, for being more friendly with the smartphone.

Square videos

The square format is also gradually gaining ground and is becoming more successful. If we compare it with the horizontal format, the square occupies 78% more space in the Facebook News section, so it is more visible, striking and attractive, which favors the increase in the percentage of participation.

Streaming

Live video is important of video marketing trends 2019. 13% of video traffic comes precisely from streaming. It is a very attractive type of video for brands, they are already much cheaper (does not support production or editing). In this case, the effort must be put into spinning a content marketing strategy that gives meaning and unity to streaming broadcasts.

360-degree video

Facebook has been able to generate and share 360-degree videos for a long time, but they have not been conveniently exploited by brands. 360 videos offer an immersive experience, are striking, avant-garde as a marketing tool and the ideal format to promote certain experiences or services.

User-generated videos

User-generated content gains strength. More integrated than ever in the social networks mobile version, the video finds a great ally in all those people who, camera in hand, are launched to share experiences and do it in a nice, surprising or transgressive way. The vast majority of virals are generated in the mobile phone of an anonymous user.

Brands can take advantage of this phenomenon and integrate it into the global strategy as one of the trends of video marketing 2019. Of course, if you look for that same virality you have to take into account that only what is truly risky generates noise.

It’s a fact: video marketing is conquering the world of digital advertising. It is convenient to bet on a channel that enjoys extraordinary health, devising the plan that best suits the needs of the brand and without losing sight of the 2019 video marketing trends.

By Nabeel Ali

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