Video Production – Why Does Your Business Need Video?


If you are looking for video production, then you appreciate the power of visual content in contemporary corporate communications. As a business owner, you should leverage visuals to own a piece of this rich market. The convenient location, vibrant economy, growing population makes a place perfect for any type of business be it a car dealership, restaurant, real estate company, taxi service or any other.

Video has emerged as the most popular business communication tool in the modern world and you should harness its power to grow your brand.

Why Video Production?

96% of B2B organizations use visual content in some way while 87% online marketers are already using these tools. Whatever the size of your business around here, you can now compete favourably with high quality visual productions.

While your marketing budget is always a big worry for small businesses, it is now possible to produce professional corporate video production without breaking the bank. There are many companies who offer tailored production services that are affordable and highly flexible. Whether you need rebranding, informational or promotional materials, it is now easy to find these services from one source.

If you are still not convinced about the need for this communication tool in your communication strategy, consider the following factors:

  1. Popularity

A recent survey by HubSpot shows that 92% of mobile users share what they see. In fact, the term viral is generated from popularity of visual content that is rapidly shared within a short time. There are myriad platforms where you can post your Ads including social media, YouTube, Vimeo, and business blogs among others and your target audience is most likely to be found on these platforms.

  1. Customer Loyalty and Trust

The modern consumer is very much informed and when making a choice, they carry out research among their favourite brands. Now internet users have a short span and as such, they go for content that is direct to the point. If they can’t find any visual content on your website, blog, YouTube channel or on search engine result pages (SERPs), you have just lost some business. These productions earn you trust and you can use a story that creates an emotional connection with prospective customers.

  1. Boost Conversion and Sales

A single production can transform your company’s fortunes by helping audiences understand your product and services better. You can use this medium to inform, educate, clarify issues, manage your reputation; engage with customers, offer deals and all these actions will increase conversion rates. A recent study shows that adding this tool in an email for instance, boosts click-through-rate (CTR) by over 200%. Such content on a landing page boosts conversion by over 80%.

There are many other reasons your company requires video production services. This marketing tool has a great ROI, increases your site’s ranking on SERPs, improves brand visibility and awareness, improves engagement, enhances user experience as well as generally tells your story more powerfully.


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