Amazon Prime Raising Subscription Price
In its fourth-quarter earnings report, Amazon announced that it would raise the price of Amazon Prime memberships for the first time in four years.
The company says the price of its annual membership will rise by $20 to $139, while monthly memberships will rise by $2 per month to $14.99.
The company cited all of the additions and investment into Prime, Prime’s entertainment offerings, and its NFL Thursday Night Football stream since it last raised prices in 2018 as being behind the price hike.
CFO Brian Olsavsky says the streamer has tripled the number of Amazon originals since 2018 and the continued expansion of Prime member benefit plus increased costs and inflation played into the decision.
More than 200 million Prime members worldwide have reportedly streamed Prime Video shows or movies.