Fiat 500 celebrates a journey 60 years in the making
Fiat celebrates 60 years of the Fiat 500, which has joined the permanent collection of the Museum of Modern Art in New York City, U.S.A.
The journey of the Fiat 500 has been 60 years in the making. The unrelenting ‘great little car’ has gone from Dante Giacosa’s desk to the gates of the Mirafiori factory in Italy, and from the long avenues of Torino, to the Museum of Modern Art (MoMA) in New York City, U.S.A. It’s an undisputed global success, having sold four million units of the original and two million of the current model, 80 percent of which were sold outside Italy in more than 100 countries worldwide.
July has been a month of celebrations, with the handover of the two-millionth Fiat 500 and two special editions dedicated to its special birthday – the limited edition 500-60th, introduced at Geneva, and the 500 Anniversario – both of which cleverly blend 60s flair with modern technology.
The secret of the longevity of the 500 has always been its ability to step beyond its own dimension and become something else while remaining true to itself. More than just a simple car, it is an object with a genuine cult following, which has intrigued, excited and influenced around the world. On 4th July, the 500 joined the permanent collection of the MoMA and starred in Fiat’s first short film ‘See You in the Future’.