Old Spice Ad Ties In With “The Witcher”

Old Spice Ad Ties In With “The Witcher”

by Sue Jones
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Old Spice Ad Ties In With The Witcher
Procter & Gamble

Over a decade after their iconic “I’m on a horse” ad, Old Spice is getting in on this week’s launch of the second season of Netflix’s “The Witcher” with a themed commercial and online tie-ins.

Netflix and Old Spice have reportedly collaborated on a range of new scents for Old Spice that are inspired by the fantasy series.

To celebrate they’ve released a new commercial with a song that sounds akin to one of Jaskier’s tunes as it runs with the theme that in this world there was a lot of body odour.

If the location looks familiar it should, it’s the tavern from the opening scenes of the first season’s fourth episode – complete with David Broughton Davies reprising his role.

The new scents include Geralt’s Bathwater, Yennefer’s Underarm, Smell of Suprise and Kikimora’s Corpse among others. More details are up at OldSpice.com while the new run of “The Witcher” releases on Netflix on Friday.

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