The upcoming “WandaVision” will be the first of the Disney+ and Marvel Studios’ series to make it to air. Combined with the lack of Marvel Studios product this year, that made the unexpected launch of the show’s first trailer on Sunday, during the Primetime Emmys, a surprise in more ways than one.
The move paid off for Disney as Deadline reports that the trailer racked up a major 53-55 million views in its first 24 hours (nine times that of the Emmys broadcast itself), most of that coming from YouTube followed by Instagram, Facebook, TikTok and Twitter.
The number is believed to be the highest 24-hour draw online ever for a promo for a streaming service series and more akin to the result for a “Fast & Furious” or “Avengers” title.
“WandaVision” also had over 302,600 social mentions – that’s akin to feature tent-pole level volume pre-COVID.