YouTube and Facebook dominate the social media landscape in the US


In brief: YouTube and Facebook remain among the most popular online platforms in the US. According to the latest survey from Pew Research Center, usage of YouTube has grown to 81 percent among adults in the US. That’s up from 73 percent of adults that said they ever used the video-sharing site in 2019.

Reddit, the only other platform that saw statistically significant growth since 2019, is now used by 18 percent of US adults, representing a seven percent increase.

Most other platforms, including Facebook, Snapchat, Twitter and LinkedIn, saw little growth during the same period. That’s not to say that other platforms still aren’t massively popular, however.

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