When you are building a career in healthcare or in the health industry, it is important to focus on advancement. If you…
Business
There are a lot of things you need to think about when you are starting a business of your own, and one…
Probably every marketer encounters the moment when the pre-roll video ads dilemma arises. Typical questions start buzzing in your head: is it…
Exchanging one foreign currency for another on the spot or through the forex market for financial advantage is all about forex trading.…
Everyone dreams of having the career they’ve always wanted, it’s just human nature. It’s important to remember that to achieve goals, you’ve…
Signals are all around us. There are sound signals of cars, colours of traffic lights, messages on the scoreboard of the station…
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Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy
During the pandemic, Cirque du Soleil experienced a worst-case scenario. “That was the toughest period in my life,” says executive vice chairman, Daniel Lamarre. “[I]n my case, within 48 hours, I came from 44 shows to zero shows, went from a billion dollars of revenues to zero revenue. And my purpose in life, I took…
People don’t begin businesses expecting them to fail before the halfway mark. Everyone wants to grow their business; no one wants it…
The truth is, everything you do that’s visible to other people in some way — be it in real life or online — will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages. The authors apply the principles of project management to personal branding and outline…
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical study of this practice, which found that poaching…