By removing bounced emails, email validation services are a tremendous asset for your email marketing efforts. However, there are many more advantages as well!
The most effective and efficient way to advertise today is via email, and it has been for quite some time. There’s no denying that email is still a popular and effective means of communication. More than 3.8 billion people use email, and that figure is continuously increasing. Today, 269 billion emails are sent. By the end of 2022, Statista predicts there will be over 4.3 billion active users worldwide.
The following are a few interesting facts regarding email marketing and its validity.
- Email purchasers spend 138 percent more than non-email purchasers, according to a new study. As a result, the success of your email marketing efforts is crucial.
- Mobile devices are used to open 41% of emails.
- About a quarter of people who open an email on their mobile device will return to it later to check for new messages.
- When it comes to acquiring new consumers, email marketing outperforms Facebook and Twitter by almost 40 times.
- Email marketing offers a 4,300% return on investment (Direct Marketing Association).
- 60 percent of customers knowingly provide inaccurate personal information
- Invalid email addresses make up 10% of all addresses submitted during checkout or sign-up.
The proof is in the pudding, so to speak, when it comes to email marketing. It’s a good system. So, why bother creating an eye-catching campaign and providing facts and statistics to back it up if you don’t have a clean email list? You don’t want your emails to go to spam or bounce back.
Email Validation Has a Lot of Advantages
Email validation offers numerous advantages apart from decreasing the number of bounced emails.
More respectable standing
A 2 percent bounce rate is considered the industry norm. Your emails will never leave your spam folder because of an excessively high bounce rate. The other option is that they’ll be sent straight to the spam bin.
One of the most significant advantages of using an email validation program is the reduction of spam complaints. As a bonus, you won’t have to deal with spammers or individuals who automatically label your communications as spam.
Reduced Postage Costs
When your emails get in their intended recipients’ inboxes, you’ll see a greater return on your investment. Even if you send emails “in-house,” utilizing an email validation solution will save you both time and money. This is because your increased deliverability implies that maintaining email lists and databases will be easier and less stressful for you.
Better Sales Prospects
Sending emails to unresponsive leads is a waste of resources. Emails that aren’t genuine won’t get any conversions. EVER. By validating email addresses, you can be certain that your marketing efforts are reaching those who are really interested in what you have to offer. An increase in open rates will result in more sales, greater visibility for the brand, and a boost in conversions.
Statistics that are more accurate
Your marketing statistics will be skewed if you send out invalid or bounced emails. As a consequence, if your list contains any incorrect email addresses, you will not get complete and accurate results. Because they never get delivered, it’s impossible to know how successful your efforts really are. Cleaning your list using an email validation service and using that data to make informed marketing choices are two different things. As a result, you will benefit in the long term.
Possibility of Customization
The foundation of every successful marketing strategy is a happy client. An email validation tool makes it simpler to connect and customize your email marketing campaigns by providing data such as names and addresses.
The emotional attachment customers have to your brand may make or break your business. According to recent research, 71% of respondents were more inclined to make a purchase if an email was personalized for them. You’ll be able to be more personal with your emails if you have more data available.
Taking the Initiative
As the adage goes, “Hope for the best, but plan for the worse.” As a result, it’s much simpler to set up a procedure ahead of time and avoid having emails sent incorrectly. Before you send an email, make sure it’s validated and clean to avoid deliverability problems.
The ability to better engage customers
By removing any invalid or bogus emails, only the legitimate ones will remain in your inbox once you run an email verification. To gain a better understanding of what your consumers want, you may use the decisions they make and information about their interests and priorities that you get through their actions. As a result, when it’s time to sit down and write your next email campaign, you’ll be prepared.
As a result, your emails will include information on things they’ve previously shown an interest in. Also, this gives you a big advantage over the competition since you’ll be able to create and customize content that your subscribers can connect to; thus, your engagement will be higher than ever before.
Ensure the Reputation of the Sender
Sending emails for a time means you’ve built up a reputation with your ISP, email service provider, and so on. Your reputation as a reliable sender is critical to the success of your email marketing efforts. Sender reputation ratings act as a deterrent to spam-filled inboxes. Emails that have a poor deliverability score will be ignored.
Your sender reputation will increase since your emails will only be sent to legitimate inboxes if you have a clean and verified email list.
Prevent You From Experiencing Pain in the Future
As a client of email service providers (ESPs), their primary aim is to meet your needs. They also expect you to conduct yourself with professionalism and accountability. Instead, they’d like fewer bounces and complaints from your campaigns.
To keep their consumers safe, they’ll have to send them a warning. However, if it occurs again, they may claim not to have any of your emails on file. As a result of your bounces, other clients will have trouble receiving their messages. They may even go as far as making you pay for the harm you’ve caused them. List cleanliness is ensured, and harsh bounces are kept to a bare minimum when your list is validated.